PRIVACY POLICY

Last updated: August 2026

At SOVA, we respect your privacy and are committed to protecting the personal information you share with us.

This Privacy Policy explains what information we collect, why we collect it and how we use it when you visit our website or purchase from SOVA.

INFORMATION WE COLLECT

When you visit our website, place an order, create an account or contact us, we may collect information including:

  • Your name
  • Email address
  • Phone number
  • Billing and shipping address
  • Order and purchase information
  • Account information
  • Information you provide when contacting us
  • Technical information necessary for our website and store to function

We only collect information reasonably necessary to operate our store, process orders and provide our services.

HOW WE USE YOUR INFORMATION

We may use your information to:

  • Process and fulfil your orders
  • Arrange payment and delivery
  • Communicate with you about your order
  • Provide customer support
  • Manage your SOVA account
  • Process returns and refunds
  • Maintain and improve our website and services
  • Prevent fraud and protect the security of our store
  • Meet our legal and regulatory obligations

We do not sell your personal information.

PAYMENTS

Payments made through our website are processed securely by third-party payment providers, including Stripe.

SOVA does not directly store your complete payment card details.

These providers process your payment information in accordance with their own privacy policies and security practices.

WOOCOMMERCE

Our online store is powered by WooCommerce.

WooCommerce helps us manage products, orders, customer accounts and other ecommerce functionality.

Information you provide when placing an order may be stored within our WordPress/WooCommerce store as required to process and maintain your order.

COOKIES

Our website may use cookies and similar technologies that are necessary for the website and online store to function correctly.

These may be used for functions such as remembering the contents of your cart, maintaining your session and enabling checkout and account functionality.

SHARING YOUR INFORMATION

We only share personal information where reasonably necessary to operate our business and provide your order.

This may include:

  • Payment providers
  • Delivery and courier providers
  • Website and hosting providers
  • Professional or regulatory services where required by law

We only provide these parties with information necessary for them to perform their services.

HOW LONG WE KEEP YOUR INFORMATION

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including fulfilling orders, maintaining business records and meeting legal, accounting and regulatory requirements.

KEEPING YOUR INFORMATION SECURE

We take reasonable steps to protect the personal information we hold from loss, misuse, unauthorised access or disclosure.

However, no online service can guarantee absolute security.

YOUR RIGHTS

Depending on where you live, you may have rights relating to your personal information.

You may contact us to request access to or correction of personal information we hold about you.

Where applicable, you may also have rights to request deletion or restriction of certain uses of your information.

CHILDREN’S PRIVACY

Our products may include youth apparel, but our website is not intended to collect personal information directly from children without the involvement of a parent or guardian.

CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes to our business, website or legal requirements.

The latest version will always be published on this page.

CONTACT

If you have questions about this Privacy Policy or how we handle your personal information, please contact us at hello@sovabrand.com.